Professional Resume
Education
I do not come from the real estate world although I have a family background on the field. I received my Engineering degree as Naval Architect and Marine Engineer from the Polytechnic School of Madrid in 1992. Wanting to explore the world and looking for the best, I obtained two additional Master Degrees in Naval Architecture and Material Science from the Massachusetts Institute of Technology. The Engineering and Project Management baggage gave me the opportunity to start on the Offshore Construction participating in huge projects. In just two years I was nominated as Engineering Manager of the Offshore Division of the Spanish building company Dragados. The construction engineering of two of the key projects for this company was conducted by me: the Snorre B Platform (a 23.000 tons semisub gas platform) and the Oresund Bridge (the connection between Denmark and Sweden via a tunnel, an artificial island and a bridge).
Experience
Transitioning from offshore ventures, I returned to my hometown of Marbella to oversee the family business—a real estate group focused on land development in Benahavis. The early 2000s saw remarkable success for our companies. In late 2014, drawn by opportunity and vision, I joined Keller Williams, the world's largest real estate franchise by agent count. Initially, I served both as an agent in KW Marbella and as Regional Director of Growth for Keller Williams Spain. Leading my Real Estate Team to consecutive top rankings in KW Spain from 2015 to 2018, I later restructured the team to align with the MREA models. This journey culminated in the prestigious MREA Award in 2022. Now, with a more organized and growth-oriented team, we're poised for even greater achievements in the future.
Keller Williams Agents - Meet Alfonso Lacruz
Acknowlegments
Before getting into this section, I want to give thanks to Leonardo Cromstedt, President of Keller Williams Spain, for the opportunities he has given me and to all my team for their continuous support, impeccable work and help. Without their support, my success would not have been possible.
European Convention - REAL Estate
Vienna 2010
Key Speaker on the Positioning and Farming work of an Agent. Tools for a better positioning.
Council of Residential Specialist designation (CRS)
Madrid 2013
In 2013, I obtained the designation as Residential Specialist after completing the courses and reaching the required credits.
Megacamp - Keller Williams Convention
Austin 2015
Panelist on Touch Marketing and how to maintain the constant contact with your clients at MegaCamp 2015, KW Convention with the 20% most productive agents of the franchise (+8.000).
Agrupacasa MLS meeting - Real Estate
Almeria 2015
Presentation on the keys for the success as a real estate agent. Systems and models.
QRE - Spanish Top Producers Meeting
Gava 2016
Invited to participate in the first encounter of Spanish Top Producers by Quality Real Estate (QRE)
RENOVACION INMOBIL. - REAL ESTATE CONGRESS
MADRID 2016
Presentation on How to work your Real Estate Business as a Business? - how to manage your Small Data?
KELLER WILLIAMS SPAIN
MARBELLA 2017
Awarded as the best agent of Keller Williams Spain during the year 2017
VIDEO WITH THE PARTICIPATION IN MEGA RELIEF
AUSTIN 2017
A video to present the participation of part of the Spanish KW Team in the works to help people damnified by the floodings in the area of Houston after the hurricane Harvey.
MASTERMIND TO TOP KELLER WILLIAMS AGENTS
MARBELLA 2018
A Mastermind Event to the Top Producing Agents and Teams was managed and party delivered by Alfonso Lacruz.
BLOOD DONATION DAY
BENAHAVIS 2019
The Team of Alfonso Lacruz organized a blood donation day to help the people in our community.
HOW IS THE MARBELLA’S MARKET PRESENTATION
PUENTE ROMANO HOTEL - MARBELLA 2019
Alfonso Lacruz presented the real estate market information of Marbella at an Event organized by Charly Simon’s Photo
Inmocionate - Real Estate Convention
Madrid 2013
Panelist on How to work with International Clients. How to find and attract foreign clients.
Course on The Secrets of Success as a Real Estate Agent
Almeria 2014
Presentation to Real Estate agents on how to be successful. The key basic models.
Renovacion Inmobiliaria - Real Estate
Madrid 2015
Presentation on how models and systems allow real estate agents to reach high levels of productivity and control their businesses for an increasing productivity.
Aniversary MLS Seville - Real Estate
Seville 2016
Panelist on how to maintain clients for live and work with referrals.
Inmonext - Real Estate Forum by Idealista
Madrid 2016
Presentation on how the Technology is applicable to the work of a real estate agent.
family reunion keller williams 2017
marbella 2017
Awarded as Best Associate Agent of Keller Williams Spain in 2016.
QRE - MASTER CLASS TO TOP SPANISH BROKERS
MADRID 2017
Class on how to maintain the relations with your database organized by Quality Real Estate (QRE)
VIDEO WITH THE PRESENTATION OF THE TEAM
MARBELLA 2018
A video to present Alfonso Lacruz Team was prepared by KW España to recognize the work done in 2017 as the best team in KW Spain that year.
TOP TRAINING OF ADVANCED COURSES
MARBELLA 2018
A number of courses on leadership, hiring value and top performance for sellers and buyers delivered by Alfonso Lacruz.
FAMILY REUNION ESPAÑA
MARBELLA 2019
Entrevista a Alfonso Lacruz como uno de los tres mejores agentes de Keller Williams España en 2018
MASTERMIND TO TOP KELLER WILLIAMS AGENTS
MARBELLA 2019
A Mastermind Event to the Top Producing Agents and Teams was managed and party delivered by Alfonso Lacruz.